{"title":"AI \u0026 Automation","description":"\u003cp\u003ePut AI to work without becoming a technology expert. Explore practical AI guides, ready-to-use prompts, and workflows designed to help professionals and small business owners save time, simplify repetitive tasks, and get more done.\u003c\/p\u003e","products":[{"product_id":"beyond-the-first-draft-ai-marketing-managers-ebook","title":"Beyond the First Draft | A Practical AI Guide for Marketing Managers","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eA Practical AI Guide for Marketing Managers\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAI can do a lot more than write social media captions and emails. But figuring out how to use it across your actual marketing responsibilities can be a challenge.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003eBeyond the First Draft\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e is a practical, straightforward guide to using AI across the work marketing managers do every day — from strategy and campaigns to reporting, budgets, team management, and stakeholder communication.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNo complicated technical setup. No promises that AI will do your job for you. Just practical ways to work more efficiently while keeping your judgment, brand, and credibility intact.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhat You'll Learn\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003ePlanning \u0026amp; Strategy:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Use AI to organize research, sharpen positioning, and develop more focused marketing plans.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eCampaigns \u0026amp; Launches:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Create clearer briefs, messaging, timelines, and campaign plans.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eContent Marketing:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Develop content ideas, calendars, and reusable workflows without losing your brand voice.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eReporting \u0026amp; Analytics:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Turn verified performance data into useful insights and reports leadership can understand.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eStakeholder Communication:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Prepare executive summaries, budget requests, presentations, and project updates.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eTeam \u0026amp; Agency Management:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Improve creative briefs, feedback, processes, and collaboration.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eResponsible AI Use:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Protect confidential information, verify claims, and maintain human oversight.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003ePractical Tools Included\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eThe ebook also features:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eCopy-ready prompts throughout the chapters\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eShort exercises to apply what you've learned\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e25 starter AI prompts\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAn AI pre-flight checklist to help review outputs before using them\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eWho Is This Book For?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eMarketing managers, marketing specialists, small-team leaders, and professionals who want to use AI for more than generating copy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you're responsible for strategy, managing vendors, reporting results, or juggling multiple marketing projects, this book will help you identify where AI can genuinely make your work easier.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhat You'll Receive\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cem\u003e\u003cspan\u003eBeyond the First Draft\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e digital ebook\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePractical guidance and examples\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReady-to-use prompts and exercises\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDigital download for reading on compatible devices\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePlease note:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e This is a digital ebook. 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